Hiraal Healthcare Group · Colour

Colour

Two parent colours, mirrored exactly in hiraal.com's design tokens. Use the values as written; never sample from a screenshot.

Primary palette

Hiraal Navy anchors; Hiraal Teal is the Line.

#042656

Hiraal Navy

Primary. The wordmark, headings, dark surfaces.

CMYK: to be re-derived

#068389

Hiraal Teal

Accent. The Hiraal Line, the descriptor, links and highlights.

CMYK: to be re-derived

CMYK builds are nearest conversions for four-colour print. For spot colour, match a physical chip under daylight before the run.

Neutrals

The working colours of hiraal.com: they carry text, rules and surfaces and never compete with Blue and Teal.

Colour across the family

Each care brand keeps its own palette. The Group palette appears on Group material only, and on each brand's site as the footer link back to the Group.

Hiraal Clinic

Indigo and Cyan · Nunito Sans

Hiraal Elite

Hiraal Teal and Elite Cream · Plus Jakarta Sans

Hiraal Lifecare

Hiraal Navy and Hiraal Teal · Schibsted Grotesk

Group Blue and Teal on Group material: hiraal.com, group letters, the annual report.
The Hiraal Line motif in each brand's own colours where the family connection is the point.

Don't

Group Blue inside Clinic or Elite layouts.
Mixing two brands' accent colours on one surface.
Any colour outside the four palettes.

Accessibility

Contrast ratios are calculated from the palette values.

Navy on White

Headings, body · 14.82:1

Passes AA for body text

White on Navy

Reversed text · 14.82:1

Passes AA for body text

Ink on Soft

Body on panels · 15.43:1

Passes AA for body text

Muted on White

Secondary text · 5.44:1

Passes AA for body text

Teal on White

Labels, links · 4.55:1

Passes AA for body text

White on Teal

Buttons · 4.55:1

Passes AA for body text

Teal on Navy

Accents on dark · 3.26:1

Large text only (AA large)

Navy on Teal

Display only · 3.26:1

Large text only (AA large)