Hiraal Brand

Hiraal Healthcare Group · Colour

Colour

Two parent colours, mirrored exactly in hiraal.com's design tokens. Use the values as written; never sample from a screenshot.

Parent palette

Hiraal Blue anchors; Hiraal Teal is the Line.

#1D3B68

Hiraal Blue

Primary. The wordmark, headings, dark surfaces.

CMYK
C 100 M 82 Y 27 K 12
RGB
29, 59, 104
#039395

Hiraal Teal

Accent. The Hiraal Line, the descriptor, links and highlights.

CMYK
C 84 M 24 Y 40 K 2
RGB
3, 147, 149
CMYK builds are nearest conversions for four-colour print. For spot colour, match a physical chip under daylight before the run.

Neutrals

The working colours of hiraal.com: they carry text, rules and surfaces and never compete with Blue and Teal.

Colour across the family

Each care brand keeps its own palette. The Group palette appears on Group material only, and on each brand's site as the footer link back to the Group.

Hiraal Clinic

Indigo and Cyan · Nunito Sans

Hiraal Elite

Hiraal Teal and Elite Cream · Plus Jakarta Sans

Hiraal Lifecare

Inherits the Group system

Do

  • Group Blue and Teal on Group material: hiraal.com, group letters, the annual report.
  • The Hiraal Line motif in each brand's own colours where the family connection is the point.

Don't

  • Group Blue inside Clinic or Elite layouts.
  • Mixing two brands' accent colours on one surface.
  • Any colour outside the four palettes.

Accessibility

Contrast ratios are calculated from the palette values.

Aa11.18:1

Blue on White

Headings, body

Passes AA for body text

Aa11.18:1

White on Blue

Reversed text

Passes AA for body text

Aa15.43:1

Ink on Soft

Body on panels

Passes AA for body text

Aa5.44:1

Muted on White

Secondary text

Passes AA for body text

Aa3.74:1

Teal on White

Labels, links

Large text only (AA large)

Aa3.74:1

White on Teal

Buttons

Large text only (AA large)

Aa2.99:1

Teal on Blue

Accents on dark

Never for text

Aa2.99:1

Blue on Teal

Display only

Never for text