Hiraal Lifecare · Logo
The symbol and the lockups
A person held in two caring hands, drawn from circles and tangent arcs, beside a wordmark in Objektiv Mk1. Reproduce it only from the supplied files.
The logo
The horizontal lockup in navy and teal is the primary version — the one on lifecare.hiraal.com and the one to reach for first.
The symbol
Board 02 — “A person held in two caring hands.”
Anatomy
Board 04 — “One gap unit governs the whole mark.”
Construction
Board 03 — “Every edge is a circle, a line or a tangent arc.”
Lockups
Board 05 — “One symbol, four lockups.” Choose by the shape of the space, then check the minimum size.
Clear space
Board 06 — “Give it the head as breathing room.” Clear space equals the head radius of the symbol: no text, rule, edge, photograph or other logo inside it.
More space is always allowed. Less is not.
Minimum size
Below these widths the wordmark breaks up. Change to a smaller lockup, then to the symbol alone.
Lockups · print
26 mm
Lockups · screen
32 px
Symbol alone
16 px
Horizontal lockup at 32 px — the minimum on screen
Colour versions
Four, and only four: navy + teal, reverse, navy alone, white alone. The teal must never carry text on navy.
The symbol in the same four
There is no gradient, no outline and no fifth colour. If a medium cannot hold two colours, use navy alone or white alone.
Backgrounds
The four versions decide the pairings. Contrast chooses the version, not preference.
Approved
White
Surface
Tint
Hiraal Navy
Hiraal Teal
Outside the four versions
Navy + teal on teal — the teal disappears
Reverse on white — the white disappears
Navy + teal on navy
Mid grey — neither colour reads
Rules
The guideline's rules for the mark, as written.
The rules
- Use the approved lockups from the Logo Assets set. Never redraw, retype, stretch, rotate or recolour the mark.
- Clear space equals the head radius of the symbol. Minimum widths: 26 mm print, 32 px screen; the symbol alone, 16 px.
- Four colour versions only: navy + teal, reverse (white + teal), navy alone, white alone.
- Navy carries structure, teal marks every action. Teal must never carry text on navy.
- Inside the running app the symbol appears on the splash screen only; after that the brand is carried by colour and shape.
Never
- Redraw, retype, stretch, rotate or recolour the mark.
- Teal text on a navy surface.
- A fifth colour version, a gradient or an outline.
- The symbol anywhere inside the running app except the splash screen.
Icon and app icon
Board 08 — “The symbol at 62 percent of the tile.”
