Hiraal Brand

Hiraal Elite · Brand guidelines · Edition 2.0 · 2026

Better knees. Without surgery.

The reference for every application of the Hiraal Elite identity: what the brand is, how it behaves, how it sounds, and every approved file.

The proposition

Better Knees. Without Surgery.

Part of

Hiraal Clinic · Hiraal Healthcare Group

Contact

+252 63 8228844 · care@hiraal.com

Hours

Saturday – Thursday 8:00 AM – 6:00 PM · Friday by appointment

Brand guideline

  • Brand guidelines

    • Edition 2.0 (PDF)1.1 MB
    • Edition 2.0 (Illustrator)9.6 MB
    • Brand Foundation (first round)Reference only97 KB

Stationery

92 files across 7 items, as print-ready PDFs with bleed and trim, plus the Illustrator masters.

  • Appointment card
  • Business card
  • Envelope
  • Letterhead
  • Prescription pad
  • Presentation folder
  • Stamps
Open the stationery set

Positioning

What Hiraal Elite is, how it behaves, and how it sounds.

The proposition

Better knees.
Without surgery.

The tagline is part of the logo — it is the promise, not a strapline.

Positioning

Hiraal Elite is the private knee-care business of Hiraal Healthcare Group — a premium regenerative orthopedic clinic in Hargeisa for people who want advanced, comfortable, non-surgical care.

Precision-guided assessment, PRP therapy, shockwave, Class IV laser and supervised rehabilitation — coordinated as one plan.

Personality and tone of voice

Precise

Image-guided, measured, never guessed.

Clinician-led

A doctor assesses before anything is offered.

Honest

We describe standards. We never promise outcomes.

Calm

A private, unhurried clinic — not a busy corridor.

Modern

Advanced technology, plainly explained.

Tone of voice

  • Plain language. Explain a term once, then use it.
  • Describe what happens and how long it takes.
  • Always: “Doctor assessment required.”
  • No cure or guarantee claims, ever.
  • No before/after imagery without consent and approval.
  • No urgency, scarcity or superlatives.

The system at a glance

Logo

Six lockups, eight colour treatments

Anatomy, construction against M, clear space, minimum sizes, backgrounds and misuse.

Open

Colour

Teal and Cream

Two colours carry the brand, with a supporting pair, six neutrals and a tint ramp.

Open

Typography

Plus Jakarta Sans

The single voice: already the wordmark and the tagline, so the system is closed by construction.

Open

Download the complete Hiraal Elite pack

198 files · 15 MB

Download ZIP