Hiraal Elite · Brand guidelines · Edition 2.0 · 2026
Better knees. Without surgery.
The reference for every application of the Hiraal Elite identity: what the brand is, how it behaves, how it sounds, and every approved file.
The proposition
Better Knees. Without Surgery.
Part of
Hiraal Clinic · Hiraal Healthcare Group
Contact
+252 63 8282 6666 · elite@hiraal.com
Hours
Saturday – Thursday 8:00 AM – 6:00 PM · Friday by appointment
Positioning
What Hiraal Elite is, how it behaves, and how it sounds.
The proposition
Better knees.
Without surgery.
The tagline is part of the logo — it is the promise, not a strapline.
Positioning
Hiraal Elite is the private knee-care division of Hiraal Clinic — a premium regenerative orthopedic clinic in Hargeisa for people who want advanced, comfortable, non-surgical care.
Precision-guided assessment, PRP therapy, shockwave, Class IV laser and supervised rehabilitation — coordinated as one plan.
Personality and tone of voice
Precise
Image-guided, measured, never guessed.
Clinician-led
A doctor assesses before anything is offered.
Honest
We describe standards. We never promise outcomes.
Calm
A private, unhurried clinic — not a busy corridor.
Modern
Advanced technology, plainly explained.
Tone of voice
- Plain language. Explain a term once, then use it.
- Describe what happens and how long it takes.
- Always: “Doctor assessment required.”
- No cure or guarantee claims, ever.
- No before/after imagery without consent and approval.
- No urgency, scarcity or superlatives.
The system at a glance
Logo
Six lockups, eight colour treatments
Anatomy, construction against M, clear space, minimum sizes, backgrounds and misuse.
OpenColour
Teal and Cream
Two colours carry the brand, with a supporting pair, six neutrals and a tint ramp.
OpenTypography
Plus Jakarta Sans
The single voice: already the wordmark and the tagline, so the system is closed by construction.
OpenDownload the complete Hiraal Elite pack
198 files · 15 MB