Hiraal Brand

Hiraal Elite · Typography

Typography

Plus Jakarta Sans is the single voice. It is already the wordmark and the tagline, so the system is closed by construction.

Plus Jakarta Sans

One family carries the system. Hierarchy comes from weight, size and colour — never from a second typeface.

Family
Plus Jakarta Sans
Designer
Gumpita Rahayu — Tokotype
Licence
SIL Open Font License 1.1
Cost
Free for print, web, product
Weights
7 upright + 7 italic, 200–800
Coverage
Latin, Latin Ext — full Somali orthography

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789 & @ # % — ’ “ ” ( ) ?

Weights

Hiraal Elite

ExtraLight200

Hiraal Elite

Light300Large display only

Hiraal Elite

Regular400Body copy

Hiraal Elite

Medium500UI labels, captions

Hiraal Elite

SemiBold600Eyebrows, the taglineTagline weight

Hiraal Elite

Bold700Subheads

Hiraal Elite

ExtraBold800Headlines, the wordmarkLogo weight
Avoid ExtraLight and Light below 18 pt — stems break up in print and on low-DPI screens. Never italic for emphasis in clinical copy; use SemiBold.

Digital scale — 16 px base

The same roles on screen, rendered live.

Display

Advanced knee care

ExtraBold · 56 / 60 · 3.5 rem
H1

Advanced knee care

ExtraBold · 40 / 46 · 2.5 rem
H2

Advanced knee care

Bold · 28 / 34 · 1.75 rem
H3

A structured six-week programme — assessment, treatment, supervised rehabilitation and weekly review.

SemiBold · 20 / 28 · 1.25 rem
Lead

A structured six-week programme — assessment, treatment, supervised rehabilitation and weekly review.

Regular · 18 / 28 · 1.125 rem
Body

A structured six-week programme — assessment, treatment, supervised rehabilitation and weekly review.

Regular · 16 / 26 · 1 rem
Small

A structured six-week programme — assessment, treatment, supervised rehabilitation and weekly review.

Medium · 14 / 22 · 0.875 rem
Caption

A structured six-week programme — assessment, treatment, supervised rehabilitation and weekly review.

Medium · 12 / 18 · 0.75 rem

Signature program

Advanced knee care
without surgery.

A structured six-week programme — assessment, treatment, supervised rehabilitation and weekly review.

What is included

Orthopedic consultation, one PRP injection, six shockwave sessions, twelve laser and twelve physiotherapy sessions, a home programme and six weekly check-ins.

Doctor assessment required.

Rules

Do

  • One family only. Hierarchy from weight, size and colour.
  • SemiBold for emphasis in clinical copy.
  • Eyebrows in SemiBold caps, +1.5 tracking.
  • Plain language: explain a term once, then use it.

Don't

  • A second typeface, anywhere.
  • ExtraLight or Light below 18 pt.
  • Italic for emphasis in clinical copy.
  • Retyping the wordmark or tagline — they are artwork.