Hiraal Elite · Elements
Graphic language
One device: the fold, in the ground, barely there. Four drawn marks, one per treatment pillar. Photography grades warm, never blue.
The fold
There is one graphic element and it lives in the ground: fine bands on the monogram's own 30° axis, at 3% or less. It is felt, not read.
Light
30° axis · 3.0% opacity
Reverse
30° axis · 2.6% opacity
Treatment illustrations
Four drawn marks, one per treatment pillar. These are the only illustrations in the system — each names a treatment the clinic actually performs.
Natural healing
PRP Therapy
Uses a part of your own blood to support your body's natural healing.
Precision
Image-Guided Care
Modern imaging helps us treat the exact spot — we don't treat blindly.
Comfort
Class IV Laser
Gentle light therapy that supports comfort and calms swelling.
Activation
Shockwave Therapy
Sound-wave energy that helps wake up tissue and improve movement.
| Rule | Specification |
|---|---|
| Grid | 100 × 100 units, drawn on the same optical weight |
| Stroke | 7.5% of icon size, round cap and join |
| Colour | One colour only — Teal, Cream or White. Never two-tone. |
| Minimum | 24 px / 7 mm. Below that, use the label alone. |
| Never | Do not add fills, shadows, or a containing circle. |
Photography direction
The clinic has no patient photography until it opens. Until then the identity runs on typography and the drawn elements.
Subject
Clinicians and patients at ease — hands, a shared screen, a knee being examined. Never a posed row of staff.
Light
Soft directional daylight, one source. No clinical top-light, no ring-lit gloss.
Colour
Warm neutrals and desaturated teal-greens. Skin tones true. Grade towards cream, never towards blue.
Frame
Generous space on the 30° axis or the horizontal — room for the logo without crowding it.
Do
- Real patients and clinicians, with written consent on file.
- One clear subject; let the room breathe.
- Teal scrim at 55%+ when the logo sits over the frame.
Don't
- No stock handshakes, stethoscopes or thumbs-up.
- No before/after imagery without consent and clinical sign-off.
- No synthetic or AI-generated people presented as patients or staff.