Hiraal Brand

Hiraal Elite · Elements

Graphic language

One device: the fold, in the ground, barely there. Four drawn marks, one per treatment pillar. Photography grades warm, never blue.

The fold

There is one graphic element and it lives in the ground: fine bands on the monogram's own 30° axis, at 3% or less. It is felt, not read.

ELEMENTS 17 Graphic language One device: the fold, in the ground, barely there. THE FOLD There is one graphic element and it lives in the ground: fine bands on the monogram's own 30° axis, at 3% or less. It is felt, not read. Nothing sits on top of it — no arc, no ramp, no large device. The type and the logo are the only things the eye should catch. TWO WEIGHTS Light 30° axis · 3.0% opacity Reverse 30° axis · 2.6% opacity THE SEAL 6 WEEK PROGRAM Elite Knee Recovery Programme emblem IN USE Advanced Knee Care Without Surgery Cover / poster Texture stays at or under 3% opacity and never crosses the logo clear space. If a layout looks empty, fix it with type size and space — not by adding a graphic. Hiraal Elite · Brand Guidelines Better Knees. Without Surgery.
Page 17 — the fold, the programme seal, and the device in use.

Light

30° axis · 3.0% opacity

Reverse

30° axis · 2.6% opacity

Nothing sits on top of it — no arc, no ramp, no large device. Texture stays at or under 3% opacity and never crosses the logo clear space. If a layout looks empty, fix it with type size and space — not by adding a graphic.

Treatment illustrations

Four drawn marks, one per treatment pillar. These are the only illustrations in the system — each names a treatment the clinic actually performs.

ELEMENTS 18 Treatment illustrations Four drawn marks, one per treatment pillar. THE FOUR TREATMENTS PRP Therapy NATURAL HEALING Uses a part of your own blood to support your body's natural healing. Image-Guided Care PRECISION Modern imaging helps us treat the exact spot — we don't treat blindly. Class IV Laser COMFORT Gentle light therapy that supports comfort and calms swelling. Shockwave Therapy ACTIVATION Sound-wave energy that helps wake up tissue and improve movement. CONSTRUCTION RULE SPECIFICATION Grid 100 × 100 units, drawn on the same optical weight Stroke 7.5% of icon size, round cap and join Colour One colour only — Teal, Cream or White. Never two-tone. Minimum 24 px / 7 mm. Below that, use the label alone. Never Do not add fills, shadows, or a containing circle. These are the only illustrations in the system. They are not decorative — each names a treatment the clinic actually performs. Hiraal Elite · Brand Guidelines Better Knees. Without Surgery.
Page 18 — the four treatment marks and their construction.

Natural healing

PRP Therapy

Uses a part of your own blood to support your body's natural healing.

Precision

Image-Guided Care

Modern imaging helps us treat the exact spot — we don't treat blindly.

Comfort

Class IV Laser

Gentle light therapy that supports comfort and calms swelling.

Activation

Shockwave Therapy

Sound-wave energy that helps wake up tissue and improve movement.

RuleSpecification
Grid100 × 100 units, drawn on the same optical weight
Stroke7.5% of icon size, round cap and join
ColourOne colour only — Teal, Cream or White. Never two-tone.
Minimum24 px / 7 mm. Below that, use the label alone.
NeverDo not add fills, shadows, or a containing circle.

Photography direction

The clinic has no patient photography until it opens. Until then the identity runs on typography and the drawn elements.

Subject

Clinicians and patients at ease — hands, a shared screen, a knee being examined. Never a posed row of staff.

Light

Soft directional daylight, one source. No clinical top-light, no ring-lit gloss.

Colour

Warm neutrals and desaturated teal-greens. Skin tones true. Grade towards cream, never towards blue.

Frame

Generous space on the 30° axis or the horizontal — room for the logo without crowding it.

Do

  • Real patients and clinicians, with written consent on file.
  • One clear subject; let the room breathe.
  • Teal scrim at 55%+ when the logo sits over the frame.

Don't

  • No stock handshakes, stethoscopes or thumbs-up.
  • No before/after imagery without consent and clinical sign-off.
  • No synthetic or AI-generated people presented as patients or staff.
Consent: no patient image is published without written, dated and withdrawable consent held by the clinic.