Hiraal Healthcare Group · Logo
The wordmark
The Group logo is a wordmark: “HIRAAL” in Hiraal Blue with the Hiraal Line inside both A counters, and the descriptor beneath in Hiraal Teal. Use the supplied files as they are.
The primary wordmark
The supplied artwork must never be redrawn, recolored, cropped or stretched.
Anatomy
Three parts, one artwork. The Hiraal Line is the motif that connects every Hiraal brand.
The wordmark
“HIRAAL” in Hiraal Blue. Capitals, drawn as outlines — artwork, never live text.
The Hiraal Line
One teal dash inside each A. It is the Group's motif: the app icon, the favicon and hiraal.com's section rules all derive from it. It is never removed.
The descriptor
“HEALTHCARE GROUP” in Hiraal Teal, letter-spaced to the width of the wordmark.
Lockups
The Group has one logo. A version without the descriptor exists only for very small spaces where the group name is already present.
Clear space
Keep x clear on every side, where x is the height of the letter H. No text, rule, edge, photograph or other logo inside it.
More space is always allowed. Less is not. In a corner, measure x from the trim edge.
Minimum size
Below these sizes the descriptor breaks up. Change to the wordmark without descriptor, then to the icon.
Primary wordmark
Print 40 mm · Digital 160 px · shown at minimum digital size
Wordmark without descriptor
Print 24 mm · Digital 90 px · shown at minimum digital size
Icon
6 mm / 24 px
Favicon
16 px
Positions
Where the logo sits on a layout. Margins are x or more, and the logo aligns with the type area, never with the trim.
Do
- Top left for letters, documents and the website header.
- Centred for covers and panels.
- Bottom left where the top carries a photograph.
- One position per document.
Don't
- Inside a text column or between paragraphs.
- Closer to the trim than x.
- Over a busy area of a photograph.
- Next to a sub-brand logo at the same size — the Group logo is smaller and secondary on Clinic and Elite material.
Colour versions
Five colourways. The first two carry the brand; the mono versions exist for the limits of a medium.
There is no gradient, no outline and no version with a different accent. If a medium cannot hold two colours, use Blue mono, White mono or Black mono.
Backgrounds
Contrast chooses the version, not preference.
Approved
White
Soft
Hiraal Blue
Deep blue
Hiraal Teal
Not approved
Mid grey-blue — the blue disappears
Teal under the full-colour logo — the Line vanishes
Any warm, off-brand colour
Another brand's dark colour under full colour
On photography use the White mono version over a calm area, or add a solid Hiraal Blue band and use the white + teal version — never a shadow, glow or transparent plate.
Misuse
Each of these has happened to a real logo. None of them is a small mistake.
Icon and favicon
The Hiraal Line on a rounded tile. It is the app icon, the favicon and the social avatar — the wordmark is never used as an icon.
