Hiraal Brand

Hiraal Clinic · Colour

Colour

Two colours carry the brand. Everything else supports them. Use the values exactly; never sample from a photograph or a screenshot.

Primary palette

Clinic Indigo anchors; Clinic Cyan points. Together they are the logo.

#120849

Clinic Indigo

Primary. “Hiraal”, headings, dark surfaces.

CMYK
C 96 M 100 Y 39 K 41
RGB
18, 8, 73
#00D6E8

Clinic Cyan

Accent. The mark, “Clinic”, highlights, calls to action.

CMYK
C 66 M 0 Y 13 K 0
RGB
0, 214, 232
Print: use the CMYK build for four-colour work; for spot colour, match a physical chip under daylight before the run. Screen: use the hex values exactly.

Neutrals

The working colours. They do most of the labour on a page and never compete with Indigo and Cyan.

Functional colour

A signal, not a style. Each appears only where it carries meaning: a status, a result, an alert.

Do

  • Urgent red for emergency signage and clinical values outside a safe range.
  • Success green for confirmed bookings and normal results.
  • One functional colour per component.

Don't

  • Functional colour in the logo, in headings or as decoration.
  • Urgent red for a promotion or a discount.
  • Any colour outside this page in Hiraal Clinic material.

Accessibility

Patients read under stress, in poor light, often without their glasses. Contrast is a clinical requirement, not a preference.

Aa18.16:1

Indigo on White

Headings, body

Passes AA for body text

Aa18.16:1

White on Indigo

Reversed text

Passes AA for body text

Aa11.41:1

Ink on Mist

Body on panels

Passes AA for body text

Aa5.98:1

Slate on White

Secondary text

Passes AA for body text

Aa10.19:1

Indigo on Cyan

Buttons, labels

Passes AA for body text

Aa1.78:1

Cyan on White

Display only

Never for text

Aa1.78:1

White on Cyan

Large display only

Never for text

Aa10.19:1

Cyan on Indigo

Accents, links on dark

Passes AA for body text

Clinic Cyan never carries body text on white, and white text never sits on Clinic Cyan below 24 pt. Put Indigo on Cyan, or Cyan on Indigo.